What to see in Olbia: beaches, culture and much more
A cosmopolitan city, yet one that is always mindful of traditions Olbia It is now one of Sardinia’s most beautiful towns. Since the 1960s, the town – now also the provincial capital – has experienced rapid growth. The population boom has led to strong economic development, accompanied by a focus on transport infrastructure and green spaces.
Today, Olbia really is a little gem waiting to be discovered, but let’s take a look together at what makes this Sardinian city so fascinating.
🌟 What to see in Olbia: the sea, history and Sardinian culture 🌿
Olbia is not just a gateway to the Costa Smeralda, but a city rich in history, nature and authentic traditions. Here are the must-see attractions:
🏛️ Olbia’s historic centre
Stroll through the pedestrianised streets and discover shops, artisan workshops, cafés and squares that are bustling all year round. Not to be missed:
- Corso Umberto I – the main street, perfect for a stroll or a leisurely spot of shopping.
- Basilica of San Simplicio – a symbol of the city, it dates back to the 11th century and is one of Sardinia’s most important Romanesque buildings.
🏖️ The most beautiful beaches near Olbia
Just a few minutes from the town are some of the most beautiful beaches in Gallura:
- Pittulongu – white sandy beaches and crystal-clear sea, perfect for families.
- Bados, Sea and Rocks, Porto Istana – ideal for those looking for crystal-clear waters and picture-postcard scenery.
- Le Saline – a long beach, ideal for walks and water sports.
🏺 Museums and archaeological sites
Olbia has ancient roots. Discover its history through the places that tell its story:
- Olbia Archaeological Museum – situated on the islet of Peddone, it contains the remains of Roman ships and Phoenician and Punic artefacts.
- The Sacred Well of Sa Testa – a mystical and well-preserved Nuragic site, perfect for archaeology enthusiasts.
- Pedres Castle – medieval ruins offering a panoramic view across the whole of the Olbia plain.
🚤 Excursions in the surrounding area
- Tavolara Island – A boat trip takes you to this unique island, with crystal-clear waters and unspoilt landscapes.
- Porto Rotondo and Porto Cervo – just under 30 minutes away, for a day of luxury and glamour.
- The Alà dei Sardi and Tempio Pausania Hills – to explore the Gallura hinterland and the most authentic side of Sardinia.
🍷 Culture and flavours
- Markets and festivals – During the summer, the town centre hosts craft markets and food and wine events.
- Wineries and farm stays – sample local wines such as Vermentino and traditional Gallura dishes such as zuppa cuata and porcetto.
🌞 Olbia is a city to experience, not just a place to pass through: welcoming, authentic and full of surprises in every season
🚗✈️ Transport links from Olbia to the main tourist attractions
Olbia is the ideal starting point for exploring Gallura, the Costa Smeralda and other wonders of northern Sardinia. Thanks to its strategic location, it is easily accessible by public transport, car and organised tours.
🏖️ Costa Smeralda (Porto Cervo, Baja Sardinia, Poltu Quatu)
Distance from Olbia: 25–35 km
How to get there:
- 🚗 By car: about 30–40 minutes along the scenic SS125
- 🚌 By bus: ARST summer services from Olbia city centre and the airport
- 🚐 Private transfers and day tours on request
🏝️ La Maddalena Archipelago
Distance from Olbia to Palau (port of embarkation): 40 km
How to get there:
- 🚗 By car or bus to Palau (45–50 mins)
- ⛴️ Ferry from Palau to La Maddalena (15 minutes, frequent departures)
- 🚤 Daily boat trips, which can also be booked from Olbia
Itinerary from Olbia to the Maddalena Archipelago
🌊 Tavolara Island and Marine Protected Area
Distance from Olbia: 20 km (to Porto San Paolo)
How to get there:
- 🚗 By car: 20–25 mins
- ⛴️ Ferries or taxi boats from Porto San Paolo (10–15 mins)
- 🚤 Boat tours from Olbia are available, departing from the marina
🏞️ Tempio Pausania and the Gallura hinterland
Distance from Olbia: 45 km
How to get there:
- 🚗 By car: 45–50 mins on the SS127
- 🚌 Regional buses (ARST), departing from Olbia city centre
- 📸 Recommended for those who love nature, the mountains and authentic Sardinian culture
🏰 Nuraghi and archaeological sites (Sa Testa, Cabu Abbas, Castello di Pedres)
Distance from Olbia: 5–10 km
How to get there:
- 🚗 By car or scooter (15 minutes at most)
- 🚴♀️ You can also go by bike (ideal for those who love active holidays)
- 🗺️ Guided tours available
Route from Olbia to the Pedres toll booth
🏖️ San Teodoro (La Cinta, Cala Brandinchi)
Distance from Olbia: 30 km
How to get there:
- 🚗 By car: 25–30 minutes on the SS125
- 🚌 Direct buses in summer
- 🌊 Daily boat trips available
Route from Olbia to San Teodoro
✈️ Main links
- Olbia Costa Smeralda Airport (OLB) – 5 km from the town centre
- 🚕 Taxis / private transfers
- 🚍 Shuttle bus
- Port of Olbia (Isola Bianca) – ferries from Livorno, Civitavecchia and Genoa
- Just a few minutes from the town centre
💡 Tip for tourists: Hiring a car or scooter is the most flexible way to visit beaches and areas that are less well served by public transport. Many excursions set off directly from Olbia: ask our staff for bookings and personalised advice!
